From bullet points to Yayoi Kusama— On our obsession with circles

From bullet points to Yayoi Kusama— On our obsession with circles

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Tech companies leverage AI to drive innovation, optimize software development, and enhance user experiences. From product recommendations to cybersecurity, AI is at the forefront of technological advancements.
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How I helped their team solve UX problems

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1. Strategic Discovery

2. Web application redesign & optimization

3. Mobile application redesign & optimization

4. Landing page redesign & optimization

5. Component-based UI-kit

6. Product Design Sprints to explore new functionality

The remarkable thing about startups is that they strive to create.

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Throughout my early career as a developer and product manager, I constantly felt that owning new technology development was something that could only be accomplished by a few departments in a company. What excites me the most about the no-code movement - and what we’ve delivered so far as part of it - is the ability to empower passionate, and customer-centric people to create customer experiences, at the level it can and should be in digital companies.

Level asked as to help

— Take their product look to the next level

— Fix UX issues in mobile and web application

— Match their bold vision to the look and experience of the product

— Provide a visual framework that will help the product team iterate faster

Creating a landing page with clear and targeted messaging was a crucial step in increasing conversions. Together with the Fortun team, we have compiled a new product page structure using the AIDA model and packed that in a nice cover.

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Therefore, a robust system must be in place to ensure adhesion to well defined rules and
guidelines.

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